Relevant Product Recommendations

Grow your sales by harnessing intent. Enhance customer satisfaction and drive sales by elegantly directing your customers to the items they are likely to buy, increasing their engagement with your brand and boosting your sales.

+27%
Revenue
+13%
Reduction of Return Rates
+26%
Contribution Margin
+21%
Average Order Value

Turn intentions into sales and visitors into customers

Every visitor to your shop is unique. So are your product recommendations with ODOSCOPE. Tailored, data-driven, automated, cross-selling and aligned with your business goals. With our real-time AI technology, you turn purchase intent into sales with the right offer at the right time. For both known and unknown users. This is the perfect start to a long and happy customer relationship.

Recommendations on- and offsite

Across categories

Aligned with your business objectives

Recommendations tailored to user's situation

Inspiration, conciseness, enthusiasm - every customer shops in a different mood. Whether they are looking forward to a vacation, stressed about presents, or just browsing on the go. The user's current situation matters. You can use these parameters to your advantage with adapting product recommendations. With our user-centric approach, we put the current user at the center of our real-time prescriptive analytics. This enables you serve at the user’s needs. .

Based on high-dimesional real-time analysis

User-centric approach

Adaptable to any user situation

"Users like you" instead of rigid rules

Inspire users with personalized recommendations instead of forcing them into predefined recommendation grids. What counts for ODOSCOPE are the current user's interests. For each user click, we create suitable look-alike audiences and use highly dynamic prescriptive real-time analytics to calculate relevant individual recommendations. Whether it's the right pants, the right makeup or the right rims - no feature is too much for us.

Based on look-alike-audiences

Covers high-dimensional characteristics combinations

Executed in real-time with precision  

Unveil the Power of Our Customer Engagement Platform

Real-Time Automation for a perfect UX for all users

Dynamic real-time personalization for all your users whether known or not. Maximizing your marketing efficiency.

Intuitive Interfaces to Manage your Strategies

Effortlessly manage customer engagement and A/B/n testing. Preview strategies across devices, locations etc. in a snap.

Fast Dashboard for In-Depth Product Analysis

Deep insights into product performance and all the KPIs that matter to you. With shared workspaces for both operations and management level.

Round-the-clock Support for your Convenience

Our support spans from implementation assistance and strategy guidance to advising, performance checks, and beyond.

Key Features at a Glance

Cookieless personalization

ODOSCOPE can personalize also for users without cookies, deleted cookies, or who deny any consent. ODOSCOPE personalizes your content for 100% of your traffic individually.  

No additional pixel

Since ODOSCOPE is based on your existing data, no additional pixels need to be integrated. We do not track. ODOSCOPE is productive from day 1, no additional data silo, no redundancy.

Consent-free personalization

ODOSCOPE does not place a cookie to track a user, nor does it use any 3rd party data. Instead, it uses in-session data and is stateless, i.e. it makes and displays a decision, but does not store a status.

Individual relevance ranking for each user and their click

ODOSCOPE ranks any search and product list by each user click and according to their actual in-session behavior. It, therefore, dynamically analyzes each user's data points to determine their individual relevance.

AI-powered merchandising with easy-to-use interface

Although user conversion is generally good, it is not always profitable. This is the case when the product purchased has a low margin. Our AI-powered merchandising reliably strikes a balance between scalable personalization, high UX standards, and achieving your business goals.

Look-alike-audiences for each user, automated and in real time

ODOSCOPE identifies each single user’s individual look-alike-audience (LAA) from the shop’s data history in real time, and increasingly accurate by every click in the ongoing session. LAAs are large enough for statistic significance, but small enough to be mostly relevant for the current user.

Superfast technology for analyses and decisions made in real time

ODOSCOPE takes less than 20 milliseconds to analyze even hundreds of millions of rows of data and dynamically create a ranking based on user-specific relevance. ODOSCOPE can be integrated without impacting a shop's performance.

High-dimensional, fully automated prescriptive analytics

ODOSCOPE can handle many dimensions at once and across multiple data sources. The analysis results in a customized decision that is displayed immediately. It combines real-time analysis with real-time decision making and real-time data activation.

ODOSCOPE's Data Lake breaks down silos

Our Data Lake indicates all data points from the customer's data sources (web tracking, product data, optionally CRM data) at once and identifies relevant and meaningful correlations for each individual user. It breaks down silos and identifies the "gold nuggets" in data sources super fast.

Frequently Asked Questions

Find answers to common questions about our services and products.

What are A/B or multivariate tests?

In an A/B test, different elements like product presentations, colors, etc. are tested for their effect on users. 50% of the traffic is exposed to Variant A, 50% to Variant B. Depending on which variant performs better (cf. KPIs such as conversion rate etc.), that variant is used and the next test is set up. There are also A/B/C/D-tests with more than two variants, as well as multivariate tests (MVT), in which several elements on a page are tested in different combinations. A/B testing or MVTs are a common way to optimize page functionality and improve customer experience.

Customer Experience and User Experience

Customer experience (CX) and user experience (UX) are crucial aspects of the customer journey. CX is the customer's experience during his customer journey. If the CX is pleasant and the customer's request can be fulfilled effectively and smoothly, the customer is likely to return and may even recommend the company to others and be more receptive to the company's offers and advertising messages.

UX means the same thing. However, depending on the context, UX can also refer to the experience of potential customers (as opposed to existing customers).

Why is there a (technical) difference between user and customer?

A customer is a client. In contrast to a user, a customer is known because a purchase with order and payment has been made. However, known customers are often not recognizable as such during an online visit and can therefore only be recorded and treated as users (until they log in or place another order).

What is Customer Engagement?

Customer engagement encompasses active behaviors like clicking, filtering, and purchasing. Each engagement fosters loyalty, with the right ones converting users into customers. ODOSCOPE enables instant personalization upon landing, ensuring users see the most relevant content immediately, ideal for fostering engagement.

What is Data Activation?

Data activation is the use of data points to determine a (personalization) decision such as a specific selection, sorting of products, news, images, search results, recommendations, etc. according to individual relevance. ODOSCOPE works with real-time data activation, which adapts flexibly and dynamically to the user's current situation with every click.

Is Real time always Real time?

The term real time is used in many different ways. Real time is not always real time. Technically, it refers to the quasi-instantaneous execution of computer-based analyses, decisions based on them and their display. ODOSCOPE has several real-time capabilities; both in terms of real-time analysis (even on very large amounts of data) and in terms of real-time display of personalization as a decision of real-time analysis ( cf. data activation).

What is a Data Lakehouse?

A data lakehouse is a central platform for multiple data sources and their metadata. But unlike a traditional data warehouse (DWH), which is designed for SQL queries and traditional analytics, data is imported directly into the data lakehouse without a potentially error-prone and time-consuming extract, transform, load (ETL) process. A data lakehouse can store very large volumes of structured, semi-structured, and unstructured data in the same system, enabling machine learning applications and making data teams more efficient by eliminating the need to query and join data across multiple systems.

What is Situationalization?

Situationalization refers to a user's current situation. It matters a lot whether someone is on the subway during rush hour surfing on a cell phone, at work on a desktop PC during the day, or at home on a tablet on the sofa on a Sunday evening. Each situation is different. So is user and customer behavior. How different that behavior is, and whether it differs more by time of day, device type, geography, or many other data points and combinations thereof, is contained in the shop's historical data and is determined for each user and click by real-time analysis.