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The entire working world is changing and is already showing the effects of advancing automation in all areas. Opinions differ as to whether euphoria or caution is appropriate in view of the consequences of this restructuring. While a new OECD study ...

Data governance should be on top of any C-levels’ agenda, but more often than not it isn’t. In this article we will give you an overview of what data governance is and what it is not. What is data governance, why does it matter so much for ...

Collecting data: A trend that is almost as common in the digital age as the collection of ink cartridge beads in the 1990s. The result of the general enthusiasm for collecting data in e-business are huge mountains of data, which accompany many ...

The new decade is about to start and will bring with it numerous digital innovations and fresh e-commerce trends. In particular, online traders and marketers should not oversleep, but should have them on screen in good time - in two senses of the ...

Data is generated and collected in almost all industries in unimaginable quantities. According to the IDC report, the amount of data worldwide will increase from 33 Zettabyte in 2018 to 175 Zettabyte in 2025. For clarification: 175 Zettabyte = 175 ...

Anyone who travels on the Internet will inevitably be confronted with more or less annoying marketing measures and techniques. In this article we have collected the most annoying marketing measures and techniques from the user's perspective so that ...

Brain Massey, web optimization expert and founder of the agency Conversion Sciences talks to us in an interview about his view on conversion optimization. We dive into conversion processes, the role of redesign in optimization, talk about ...

Here’s how to exceed the high expectations of today’s customers with Operational Intelligence The amount of data from a variety of different sources is exponentially growing (i.e. through digital business models, cloud computing, location data or ...

For shop operators, the conversion rate is an essential key performance indicator (KPI). They attach great importance to optimizing them. They concentrate, for example, on facilitating navigation in the online shop, preventing cancellations of ...