Expert interview: Insights on Conversion Optimization by Brian Massey (conversionsciences.com)

Brain Massey, web optimization expert and founder of the agency Conversion Sciences talks to us in an interview about his view on conversion optimization. We dive into conversion processes, the role of redesign in optimization, talk about ...

4 Reasons for Operational Intelligence – the competitive advantage for your E-Business

Here’s how to exceed the high expectations of today’s customers with Operational Intelligence The amount of data from a variety of different sources is exponentially growing (i.e. through digital business models, cloud computing, location data or ...

Conversion Rate Boosting through Bounce Rate Optimization

For shop operators, the conversion rate is an essential key performance indicator (KPI). They attach great importance to optimizing them. They concentrate, for example, on facilitating navigation in the online shop, preventing cancellations of ...

What E-Commerce Can Learn From The Game Industry – 7 Starting Points

Despite the increasing professionalization of online commerce in Europe, e-commerce companies still have a lot to learn in some areas. Large online shops tend to find it more difficult to deal with more innovative topics in particular. This is ...

Expert interview: Tomorrow's shopping - these are the visions for the future of Thomas Gottheil (frontastic)

Thomas Gottheil, opinion leader in the German e-commerce scene and founder of Frontastic, talks to us in an interview about his exciting vision of tomorrow's shopping. We look at the development of retail to this day, discuss current challenges such ...

Situationalization: the power of situations

It is common sense that humans react differently according to their situation or the circumstances. They are also more or less susceptible for shopping different products or listening to marketing messages depending on their current situation. We ...

Operational Intelligence: A Technology That Allows You to Use Big Data Profitably

Big data has been a buzzword for some years now. Companies collect as much data as possible and are now sitting on a huge store of data, often without knowing exactly how they can use it profitably. The technology operational intelligence (OI) ...
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