The way to a consistent customer experience: Interview with konversionsKRAFT founder

The topic of Customer Experience Optimization (CXO) is often characterized by a competition between decisions that are as fast as possible and as accurate as possible. When does real-time optimization make sense and when does a shop owner benefit ...

Web Summit 2019: Top 3 Topics From The Largest Tech Conference in The World

The eleventh edition of the Web Summit brought great speakers and necessary discussions for the future of technological innovations. It was a step back to an overall look at how great we are dealing with our latest creations. Would data protection ...

ODOSCOPE in Berlin: Full speed ahead for MARKETING ANALYTICS SUMMIT!

Soon it will be! This year's MARKETING ANALYTICS SUMMIT, the conference for digital analysts, will take place in Berlin on November 18 and 19. Now with a 17-year conference history, the focus is on the exchange of marketing analyses. In addition to ...

The 3 highlight topics of DMEXCO 2019

"Trust in you" was the motto of DMEXCO 2019 and therefore trust was the focus of many lectures, panels and discussions with exhibitors. Because trust is not only important in the private sphere, but also in relationships between people and companies.

Experience the magic of situationalization at DMEXCO in Cologne

In 2019, the DMEXCO motto will be "Trust in you", which means that trust will be the focus of attention. Trust is not only important in the privacy arena, but also in relationships between people and companies.

odoscope impressed at the DMEXCO with Situationalization

"TAKE C.A.R.E." was the motto of DMEXCO 2018, with the focus on relevant content for everyone. A good reason for us to participate in this year's Unilever Foundry Start-up Hatch Pitch in addition to a larger trade fair stand. Because the odoscope ...
Whitepaper CX Optimization

Experience situationalization at DMEXCO 2018

The motto of the DMEXCO 2018 is: “Take C.A.R.E.”. The trade fare is reinventing itself as the focus at DMEXCO will be on relevant content for everyone. We have been enabling our customers with our user-centric approach for years. Because odoscope ...

ODOSCOPE rocks Stanford with Situationalization

Our CEO Ralph Hünermann had the amazing opportunity to present our unique approach of situationalization in the tech hotspot Silicon Valley, California. The presentation was delivered on the 8/8/2018 to a selected group of high level executives of ...

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