Situationalization: the power of situations

It is common sense that humans react differently according to their situation or the circumstances. They are also more or less susceptible for shopping different products or listening to marketing messages depending on their current situation. We ...

3 Omni-channel Tips for Shop Operators

From multichannel to omnichannel: The future of shopping is everywhere Shopping where and when you want, on every device and in every possible situation. This is the user behavior that will determine the shopping of the future. A few years ago, this ...

Well advised when shopping online - Do it like your stationary colleagues.

Online shopping with personal advice sounds at first like a contradiction. But it brings with it exactly what many consumers have been missing in the digital shopping world up to now. Although every second German now enjoys shopping online more than ...

5 Support trends for smart online retailers: Stop thrilling your customers!

The most important factor for loyalty in e-commerce is good, easy to reach customer service, as countless studies have shown. However, many online retailers take the wrong approach: According to an Adobe study, 80% of them focus on outstanding ...

Trends for E-commerce in 2018

The past year went well for online trading. According to the Statista Digital Market Outlook (DMO), every German online shopper spent 1,132 euros on the Internet in 2017. And it goes further upwards. This year, the industry expects average revenues ...

How can I help you? How to offer more personal advice in your online shop

Shopping has meanwhile become a real leisure activity. While people used to only buy something because they really needed it, nowadays many people have great fun shopping. In Germany, even every second online shopper now has more fun than shopping ...
Whitepaper CX Optimization

5 Factors influencing customer behaviour when shopping online

The factors influencing the online shopping behaviour of customers are generally considered to be very mysterious. This also has to do with the fact that an "either-or-customer" does not exist at all. The consumer rather presents himself as a ...

The best online shop of all times: This is Me-Commerce

Being a retailer In the „Age of Customer“, how do you manage to stick out of the mass and outshine even the big players in e-commerce? The key to success for your online shop is no longer just a matter of excellent usability, but primarily customer ...

The best online shop of all times: Create emotions

Being a retailer In the „Age of Customer“, how do you manage to stick out of the mass and outshine even the big players in e-commerce? The key to success for your online shop is no longer just a matter of excellent usability, but primarily customer ...
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