Buyer Personas: Why conventional personas are not enough

Imagine a brunette woman at the age of 25. Let's call her Sabrina. She sits with her laptop on the couch and follows her favourite hobby: online shopping. She proudly holds her credit card in her hand and looks at the many colorful shopping bags ...

RECO, AI or ML: This is the artificial intelligence of Amazon & Co

Online-shops are operating in an environment that has changed rapidly over the last 10 years. Small companies in the online trade are already throwing buzzwords like "Machine Learning", "Artificial Intelligence" or "Recommendations" around. An ...

GDPR meets E-Commerce: This is the solution for the GDPR dilemma

Last year on May 25, 2018, the time had come: The new General Data Protection Regulation (GDPR) was introduced and has turned e-commerce upside down ever since. Collecting customer data and using personal data to optimize the customer experience? ...

More sales and customer loyalty? Consider shopping situations

E-commerce sales are growing continously since years. The most recent figures from bevh for 2018 confirm this: they show an increase of 11.4 % to 65.10 billion euros in revenue. This means that about every eighth euro is already spent online in ...

Situation aware recommendations: How asambeauty shines with the next generation of recommendations [Best Practise]

On its online platform asambeauty presents a dream world of over 500 high-quality beauty articles of its own brands. But such a variety of products can also quickly be overwhelming and make it difficult for the user to find the right article. ...

How to stop the optimization of your conversion rate - 5 negative examples

Conversion optimization is on everyone's mind and is considered by many online marketers to be the holy grail of revenue growth. The list of different methods, possibilities and approaches that promise an improved conversion rate is long - and more ...

On the trail of personalization: A survey on the good old Aunt Emma principle

Aunt Emma reloaded in German online shops? Personalization is much more than just one of the buzzwords in the e-commerce year 2018. It is THE must-have for online shops that want to shine in front of their customers with an excellent shop. The study ...

App Store Optimization: 7 Keys for More App Downloads

The app market is huge and the competition is growing steadily! There are around 4 million apps in the two major app stores. On average, however, only 9 apps per day or 30 apps per month are used. Nevertheless apps are a global business with over ...

Know more: 4 Top Conversion Blogs You Should Read

For many large e-businesses, conversion optimization is an important issue. Because even a conversion rate optimization in the per mil range can mean up to several hundred thousand euros in additional sales with a correspondingly large traffic ...
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