Data-driven versus rule-based - 5 success tips for the optimal automation strategy

The entire working world is changing and is already showing the effects of advancing automation in all areas. Opinions differ as to whether euphoria or caution is appropriate in view of the consequences of this restructuring. While a new OECD study ...

Data Governance 101: What it is, why it is important and how to achieve it

Data governance should be on top of any C-levels’ agenda, but more often than not it isn’t. In this article we will give you an overview of what data governance is and what it is not. What is data governance, why does it matter so much for ...

The way to a consistent customer experience: Interview with konversionsKRAFT founder

The topic of Customer Experience Optimization (CXO) is often characterized by a competition between decisions that are as fast as possible and as accurate as possible. When does real-time optimization make sense and when does a shop owner benefit ...

5 Trends for e-commerce in 2020

The new decade is about to start and will bring with it numerous digital innovations and fresh e-commerce trends. In particular, online traders and marketers should not oversleep, but should have them on screen in good time - in two senses of the ...

Black Friday fever: Online customers want more than just bargains

When the starting point of the Christmas business is debated, then Black Friday is certainly a hot candidate for it. 99% of all consumers in Germany are familiar with the shopping event, which is known for its extremely favourable offers. The annual ...

ODOSCOPE in Berlin: Full speed ahead for MARKETING ANALYTICS SUMMIT!

Soon it will be! This year's MARKETING ANALYTICS SUMMIT, the conference for digital analysts, will take place in Berlin on November 18 and 19. Now with a 17-year conference history, the focus is on the exchange of marketing analyses. In addition to ...
Whitepaper CX Optimization

10 Data & Analytics Trends that (will) change your business

Data is generated and collected in almost all industries in unimaginable quantities. According to the IDC report, the amount of data worldwide will increase from 33 Zettabyte in 2018 to 175 Zettabyte in 2025. For clarification: 175 Zettabyte = 175 ...

Expert Interviews: Data-driven Customer Experience Insights by Marc Preusche (DEPT)

The following article is an excerpt from an interview with Marc Preusche, which we conducted as part of our work on our white paper on data-driven customer experience optimization. Marc is Managing Director of DEPT DATA & INTELLIGENCE (formerly ...

The Perfect Customer Experience Optimization Team

According to Gartner, up to 200 (!!!) different customer experience indicators are measured and analyzed in large organizations. The measurement of a Customer Experience (CX) is as complex as the CX itself, which basically consists of all ...
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