ODOSCOPE rocks Stanford with Situationalization

Our CEO Ralph Hünermann had the amazing opportunity to present our unique approach of situationalization in the tech hotspot Silicon Valley, California. The presentation was delivered on the 8/8/2018 to a selected group of high level executives of ...

Situationalization: the power of situations

It is common sense that humans react differently according to their situation or the circumstances. They are also more or less susceptible for shopping different products or listening to marketing messages depending on their current situation. We ...

What's needed for social selling? 5 tips for smooth process design

With 23 million users, Facebook is the most popular social network in Germany. But also other networks like Twitter, Instagram and ok.ru are very popular. Companies can use this to their advantage: Social selling is an effective and increasingly ...

Trends for E-commerce in 2018

The past year went well for online trading. According to the Statista Digital Market Outlook (DMO), every German online shopper spent 1,132 euros on the Internet in 2017. And it goes further upwards. This year, the industry expects average revenues ...

Analysis – Quo Vadis?

Analysis tools have been used in companies since the 1950s. Although public interest in this issue has increased significantly recently, the way data analysis is conducted has not changed much in most companies since then: Classic analysis systems ...
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