Technologies in commerce: 5 innovations that (will) revolutionize commerce

For years there have been technologies in commerce, that have reinvented processes, structures or departments. Between the invention of the cash register in 1879 and the start of online commerce in the late 1990s, countless small and large ...

RECO, AI or ML: This is the artificial intelligence of Amazon & Co

Online-shops are operating in an environment that has changed rapidly over the last 10 years. Small companies in the online trade are already throwing buzzwords like "Machine Learning", "Artificial Intelligence" or "Recommendations" around. An ...

Use the potential: Individually relevant product lists through situationalization

Suppose a user visits your online store for the first time and looks for inspiration. All he knows is that he wants to buy something, but not exactly what yet. He clicks on one of the categories in the menu and ends up in one of the product lists. ...

4 Reasons for Operational Intelligence – the competitive advantage for your E-Business

Here’s how to exceed the high expectations of today’s customers with Operational Intelligence The amount of data from a variety of different sources is exponentially growing (i.e. through digital business models, cloud computing, location data or ...

Conversion Boosting through Bounce Rate Optimization

For shop operators, the conversion rate is an essential key performance indicator (KPI). They attach great importance to optimizing them. They concentrate, for example, on facilitating navigation in the online shop, preventing cancellations of ...

What E-Commerce Can Learn From The Game Industry – 7 Starting Points

Despite the increasing professionalization of online commerce in Europe, e-commerce companies still have a lot to learn in some areas. Large online shops tend to find it more difficult to deal with more innovative topics in particular. This is ...

Learn from the big players: 5 success factors from Thomann, Zooplus & Co.

In German e-commerce, there are online-shops that are thriving despite Amazon's growing market share in Germany. What can you learn from these companies? We took a close look at their success factors.

Expert interview: Tomorrow's shopping - these are the visions for the future of Thomas Gottheil (frontastic)

Thomas Gottheil, opinion leader in the German e-commerce scene and founder of Frontastic, talks to us in an interview about his exciting vision of tomorrow's shopping. We look at the development of retail to this day, discuss current challenges such ...

This is how tomorrow's online shopping works: 5 Trends that will determine German e-commerce in the future

Multichannel yesterday, crosschannel today, omnichannel tomorrow? A few years ago, digitalization was ridiculed, but today two-thirds of retailers see it as an opportunity. Because in the future, shop systems will be much more than just additional ...
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