The Power of First Party Data

The digital marketing space is using many different data sources for website optimization, effective advertising, retargeting users who abandoned a cart, for onsite and offsite personalization efforts, and many more.

Data-driven versus rule-based - 5 success tips for the optimal automation strategy

The entire working world is changing and is already showing the effects of advancing automation in all areas. Opinions differ as to whether euphoria or caution is appropriate in view of the consequences of this restructuring. While a new OECD study ...

Data Governance 101: What it is, why it is important and how to achieve it

Data governance should be on top of any C-levels’ agenda, but more often than not it isn’t. In this article we will give you an overview of what data governance is and what it is not. What is data governance, why does it matter so much for ...

The way to a consistent customer experience: Interview with konversionsKRAFT founder

The topic of Customer Experience Optimization (CXO) is often characterized by a competition between decisions that are as fast as possible and as accurate as possible. When does real-time optimization make sense and when does a shop owner benefit ...

5 Trends for e-commerce in 2020

The new decade is about to start and will bring with it numerous digital innovations and fresh e-commerce trends. In particular, online traders and marketers should not oversleep, but should have them on screen in good time - in two senses of the ...

Web Summit 2019: Top 3 Topics From The Largest Tech Conference in The World

The eleventh edition of the Web Summit brought great speakers and necessary discussions for the future of technological innovations. It was a step back to an overall look at how great we are dealing with our latest creations. Would data protection ...
Whitepaper CX Optimization

Black Friday fever: Online customers want more than just bargains

When the starting point of the Christmas business is debated, then Black Friday is certainly a hot candidate for it. 99% of all consumers in Germany are familiar with the shopping event, which is known for its extremely favourable offers. The annual ...

ODOSCOPE in Berlin: Full speed ahead for MARKETING ANALYTICS SUMMIT!

Soon it will be! This year's MARKETING ANALYTICS SUMMIT, the conference for digital analysts, will take place in Berlin on November 18 and 19. Now with a 17-year conference history, the focus is on the exchange of marketing analyses. In addition to ...

10 Data & Analytics Trends that (will) change your business

Data is generated and collected in almost all industries in unimaginable quantities. According to the IDC report, the amount of data worldwide will increase from 33 Zettabyte in 2018 to 175 Zettabyte in 2025. For clarification: 175 Zettabyte = 175 ...
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