Dilemma of personalization: 20% is not enough

Personalization is currently one of the hottest buzzwords in e-business. German e-business media produces lurid headlines such as "Without personalization no brand loyalty" or "Consumers expect personalization" - but is that really the case?

More sales and customer loyalty? Consider shopping situations

E-commerce sales are growing continously since years. The most recent figures from bevh for 2018 confirm this: they show an increase of 11.4 % to 65.10 billion euros in revenue. This means that about every eighth euro is already spent online in ...

Situation aware recommendations: How asambeauty shines with the next generation of recommendations [Best Practise]

On its online platform asambeauty presents a dream world of over 500 high-quality beauty articles of its own brands. But such a variety of products can also quickly be overwhelming and make it difficult for the user to find the right article. ...

How to stop the optimization of your conversion rate - 5 negative examples

Conversion optimization is on everyone's mind and is considered by many online marketers to be the holy grail of revenue growth. The list of different methods, possibilities and approaches that promise an improved conversion rate is long - and more ...

On the trail of personalization: A survey on the good old Aunt Emma principle

Aunt Emma reloaded in German online shops? Personalization is much more than just one of the buzzwords in the e-commerce year 2018. It is THE must-have for online shops that want to shine in front of their customers with an excellent shop. The study ...

Use the potential: Individually relevant product lists through situationalization

Suppose a user visits your online store for the first time and looks for inspiration. All he knows is that he wants to buy something, but not exactly what yet. He clicks on one of the categories in the menu and ends up in one of the product lists. ...

App Store Optimization: 7 Keys for More App Downloads

The app market is huge and the competition is growing steadily! There are around 4 million apps in the two major app stores. On average, however, only 9 apps per day or 30 apps per month are used. Nevertheless apps are a global business with over ...

Know more: 4 Top Conversion Blogs You Should Read

For many large e-businesses, conversion optimization is an important issue. Because even a conversion rate optimization in the per mil range can mean up to several hundred thousand euros in additional sales with a correspondingly large traffic ...

Expert interview: Insights on Conversion Optimization by Brian Massey (conversionsciences.com)

Brain Massey, web optimization expert and founder of the agency Conversion Sciences talks to us in an interview about his view on conversion optimization. We dive into conversion processes, the role of redesign in optimization, talk about ...
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