Time for a level up! Top 4 Gamification factors for your e-commerce marketing

In video games and game apps, users receive rewards when they defeat end bosses, log in daily or level up. This motivates them to continue playing each time they visit. This principle is also successfully applied in e-commerce, where entertaining ...

Conversational Commerce innovates shopping experience - 5 steps to the perfect strategy

Voice and messaging applications developed on the basis of artificial intelligence (AI) enable consumers to chat with companies, ask questions, obtain personalized advice and recommendations or make purchases at any time and from any location. The ...

Revolutionize your shopping experience with ODOSCOPE at INTERNET WORLD 2020

INTERNET WORLD EXPO is entering the next round with a completely revised concept. Of course ODOSCOPE must not be missing at Germany's most important e-commerce fair. Visit us on 10th/11th March 2020 and see our CEO and founder Dr.-Ing. Ralph ...

The way to a consistent customer experience: Interview with konversionsKRAFT founder

The topic of Customer Experience Optimization (CXO) is often characterized by a competition between decisions that are as fast as possible and as accurate as possible. When does real-time optimization make sense and when does a shop owner benefit ...

Black Friday fever: Online customers want more than just bargains

When the starting point of the Christmas business is debated, then Black Friday is certainly a hot candidate for it. 99% of all consumers in Germany are familiar with the shopping event, which is known for its extremely favourable offers. The annual ...

Do it like HelloFresh, About You & Co.: 5 tips for the shopping behavior of your customers

Where online business used to be laughed over years ago, in today's digital age it is more in focus than ever before. A company that operates without an online shop, web presence or social media channel? Not imaginable anymore! In 2019, customers ...
Whitepaper CX Optimization

Expert Interviews: Data-driven Customer Experience Insights by Marc Preusche (DEPT)

The following article is an excerpt from an interview with Marc Preusche, which we conducted as part of our work on our white paper on data-driven customer experience optimization. Marc is Managing Director of DEPT DATA & INTELLIGENCE (formerly ...

4 Myths of Customer Experience & why you shouldn't believe them

Delivering an excellent Customer Experience (CX) has become the supreme discipline in online business. Nevertheless, according to a Bain & Company study, 80% of companies are certain: "We already shine with an excellent customer experience!" ...

The 3 highlight topics of DMEXCO 2019

 "Trust in you" was the motto of DMEXCO 2019 and therefore trust was the focus of many lectures, panels and discussions with exhibitors. Because trust is not only important in the private sphere, but also in relationships between people and ...
1 2 3 4 5 >

Mehr Insights zur CX-Optimierung?

Jetzt Dein Whitepaper sichern und von Top-Experten wie Zalando, konversionsKRAFT & Co lernen!

Kostenlos herunterladen

Subscribe to our monthly newsletter