The 3 highlight topics of DMEXCO 2019

 "Trust in you" was the motto of DMEXCO 2019 and therefore trust was the focus of many lectures, panels and discussions with exhibitors. Because trust is not only important in the private sphere, but also in relationships between people and ...

CX Optimization: Fast or accurate? Answers from Zalando, konversionsKRAFT & Co

When it comes to customer experience optimization, the focus is on the exact approach. But here speed often competes with accuracy. Therefore, companies have to weigh carefully and choose between a very fast but possibly less data based ...

The Perfect Customer Experience Optimization Team

According to Gartner, up to 200 (!!!) different customer experience indicators are measured and analyzed in large organizations. The measurement of a Customer Experience (CX) is as complex as the CX itself, which basically consists of all ...

Privacy vs. Individualization: The Battle between Privacy and Individual Customer Experience

Even one year after the introduction of the new Basic Data Protection Regulation (GDPR), the hype surrounding data protection in online business has not yet subsided. Because as soon as the mammoth task of the GDPR has been mastered to some extent, ...

This is how L'Oréal, Tennis-Point & Co make their customers happy: 4 CX Best Practises of the Giants

Although an "excellent Customer Experience" (CX) is particularly pleasurable for customers and is considered the A&O for the virtual shopping trip, these three words cause goose bumps and massive overtaxing for many companies.

Buyer Personas: Why conventional personas are not enough

Imagine a brunette woman at the age of 25. Let's call her Sabrina. She sits with her laptop on the couch and follows her favourite hobby: online shopping. She proudly holds her credit card in her hand and looks at the many colorful shopping bags ...
Whitepaper CX Optimization

7 marketing measures with which you frighten away users

Anyone who travels on the Internet will inevitably be confronted with more or less annoying marketing measures and techniques. In this article we have collected the most annoying marketing measures and techniques from the user's perspective so that ...

Dilemma of personalization: 20% is not enough

Personalization is currently one of the hottest buzzwords in e-business. German e-business media produces lurid headlines such as "Without personalization no brand loyalty" or "Consumers expect personalization" - but is that really the case?

More sales and customer loyalty? Consider shopping situations

E-commerce sales are growing continously since years. The most recent figures from bevh for 2018 confirm this: they show an increase of 11.4 % to 65.10 billion euros in revenue. This means that about every eighth euro is already spent online in ...
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