More Conversions: 5 Methods of Sales Psychology in E-Commerce

Whenever something is sold and bought, apart from the rational processes, emotions and impulses play a decisive role. This is why sales psychology has a long tradition in retail. Understanding and applying purchase intentions and triggers is the ...

4 Reasons for Operational Intelligence – the competitive advantage for your E-Business

Here’s how to exceed the high expectations of today’s customers with Operational Intelligence The amount of data from a variety of different sources is exponentially growing (i.e. through digital business models, cloud computing, location data or ...

Conversion Boosting through Bounce Rate Optimization

For shop operators, the conversion rate is an essential key performance indicator (KPI). They attach great importance to optimizing them. They concentrate, for example, on facilitating navigation in the online shop, preventing cancellations of ...

What E-Commerce Can Learn From The Game Industry – 7 Starting Points

Despite the increasing professionalization of online commerce in Europe, e-commerce companies still have a lot to learn in some areas. Large online shops tend to find it more difficult to deal with more innovative topics in particular. This is ...

Learn from the big players: 5 success factors from Thomann, Zooplus & Co.

In German e-commerce, there are online-shops that are thriving despite Amazon's growing market share in Germany. What can you learn from these companies? We took a close look at their success factors.

odoscope impressed at the DMEXCO with Situationalization

"TAKE C.A.R.E." was the motto of DMEXCO 2018, with the focus on relevant content for everyone. A good reason for us to participate in this year's Unilever Foundry Start-up Hatch Pitch in addition to a larger trade fair stand. Because the odoscope ...
Whitepaper CX Optimization

Expert interview: Tomorrow's shopping - these are the visions for the future of Thomas Gottheil (frontastic)

Thomas Gottheil, opinion leader in the German e-commerce scene and founder of Frontastic, talks to us in an interview about his exciting vision of tomorrow's shopping. We look at the development of retail to this day, discuss current challenges such ...

Experience situationalization at DMEXCO 2018

The motto of the DMEXCO 2018 is: “Take C.A.R.E.”. The trade fare is reinventing itself as the focus at DMEXCO will be on relevant content for everyone. We have been enabling our customers with our user-centric approach for years. Because odoscope ...

This is how tomorrow's online shopping works: 5 Trends that will determine German e-commerce in the future

Multichannel yesterday, crosschannel today, omnichannel tomorrow? A few years ago, digitalization was ridiculed, but today two-thirds of retailers see it as an opportunity. Because in the future, shop systems will be much more than just additional ...
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