GDPR meets E-Commerce: This is the solution for the GDPR dilemma

Last year on May 25, 2018, the time had come: The new General Data Protection Regulation (GDPR) was introduced and has turned e-commerce upside down ever since. Collecting customer data and using personal data to optimize the customer experience? ...

Situation aware recommendations: How asambeauty shines with the next generation of recommendations [Best Practise]

On its online platform asambeauty presents a dream world of over 500 high-quality beauty articles of its own brands. But such a variety of products can also quickly be overwhelming and make it difficult for the user to find the right article. ...

How to stop the optimization of your conversion rate - 5 negative examples

Conversion optimization is on everyone's mind and is considered by many online marketers to be the holy grail of revenue growth. The list of different methods, possibilities and approaches that promise an improved conversion rate is long - and more ...

On the trail of personalization: A survey on the good old Aunt Emma principle

Aunt Emma reloaded in German online shops? Personalization is much more than just one of the buzzwords in the e-commerce year 2018. It is THE must-have for online shops that want to shine in front of their customers with an excellent shop. The study ...

Use the potential: Individually relevant product lists through situationalization

Suppose a user visits your online store for the first time and looks for inspiration. All he knows is that he wants to buy something, but not exactly what yet. He clicks on one of the categories in the menu and ends up in one of the product lists. ...

App Store Optimization: 7 Keys for More App Downloads

The app market is huge and the competition is growing steadily! There are around 4 million apps in the two major app stores. On average, however, only 9 apps per day or 30 apps per month are used. Nevertheless apps are a global business with over ...
Whitepaper CX Optimization

More turnover and customer loyalty? Consider shopping situations!

E-commerce sales have been growing at a consistent double-digit rate for years. The most recent figures from the bevh also confirm this for 2018: they show an increase of 11.4 % to 65.10 billion euros. This means that about every eighth euro is ...

Know more: 4 Top Conversion Blogs You Should Read

For many large e-businesses, conversion optimization is an important issue. Because even a conversion rate optimization in the per mil range can mean up to several hundred thousand euros in additional sales with a correspondingly large traffic ...

Expert interview: Insights on Conversion Optimization by Brian Massey (conversionsciences.com)

Brain Massey, web optimization expert and founder of the agency Conversion Sciences talks to us in an interview about his view on conversion optimization. We dive into conversion processes, the role of redesign in optimization, talk about ...
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