This is how tomorrow's online shopping works: 5 Trends that will determine German e-commerce in the future

Multichannel yesterday, crosschannel today, omnichannel tomorrow? A few years ago, digitalization was ridiculed, but today two-thirds of retailers see it as an opportunity. Because in the future, shop systems will be much more than just additional ...

ODOSCOPE rocks Stanford with Situationalization

Our CEO Ralph Hünermann had the amazing opportunity to present our unique approach of situationalization in the tech hotspot Silicon Valley, California. The presentation was delivered on the 8/8/2018 to a selected group of high level executives of ...

Situationalization: the power of situations

It is common sense that humans react differently according to their situation or the circumstances. They are also more or less susceptible for shopping different products or listening to marketing messages depending on their current situation. We ...

3 Omni-channel Tips for Shop Operators

From multichannel to omnichannel: The future of shopping is everywhere Shopping where and when you want, on every device and in every possible situation. This is the user behavior that will determine the shopping of the future. A few years ago, this ...

Well advised when shopping online - Do it like your stationary colleagues.

Online shopping with personal advice sounds at first like a contradiction. But it brings with it exactly what many consumers have been missing in the digital shopping world up to now. Although every second German now enjoys shopping online more than ...

Operational Intelligence: A Technology That Allows You to Use Big Data Profitably

Big data has been a buzzword for some years now. Companies collect as much data as possible and are now sitting on a huge store of data, often without knowing exactly how they can use it profitably. The technology operational intelligence (OI) ...

The best online shop of all times: This is Me-Commerce

Being a retailer In the „Age of Customer“, how do you manage to stick out of the mass and outshine even the big players in e-commerce? The key to success for your online shop is no longer just a matter of excellent usability, but primarily customer ...

The best online shop of all times: Create emotions

Being a retailer In the „Age of Customer“, how do you manage to stick out of the mass and outshine even the big players in e-commerce? The key to success for your online shop is no longer just a matter of excellent usability, but primarily customer ...

The best online shop of all times: Customer is king

Being a retailer In the„Age of Customer“, how do you manage to stick out of the mass and outshine even the big players in e-commerce? The key to success for your online shop is no longer just a matter of excellent usability, but primarily customer ...
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