odoscope impressed at the DMEXCO with Situationalization

"TAKE C.A.R.E." was the motto of DMEXCO 2018, with the focus on relevant content for everyone. A good reason for us to participate in this year's Unilever Foundry Start-up Hatch Pitch in addition to a larger trade fair stand. Because the odoscope ...

Expert interview: Tomorrow's shopping - these are the visions for the future of Thomas Gottheil (frontastic)

Thomas Gottheil, opinion leader in the German e-commerce scene and founder of Frontastic, talks to us in an interview about his exciting vision of tomorrow's shopping. We look at the development of retail to this day, discuss current challenges such ...

Experience situationalization at DMEXCO 2018

The motto of the DMEXCO 2018 is: “Take C.A.R.E.”. The trade fare is reinventing itself as the focus at DMEXCO will be on relevant content for everyone. We have been enabling our customers with our user-centric approach for years. Because odoscope ...

This is how tomorrow's online shopping works: 5 Trends that will determine German e-commerce in the future

Multichannel yesterday, crosschannel today, omnichannel tomorrow? A few years ago, digitalization was ridiculed, but today two-thirds of retailers see it as an opportunity. Because in the future, shop systems will be much more than just additional ...

ODOSCOPE rocks Stanford with Situationalization

Our CEO Ralph Hünermann had the amazing opportunity to present our unique approach of situationalization in the tech hotspot Silicon Valley, California. The presentation was delivered on the 8/8/2018 to a selected group of high level executives of ...

Situationalization: the power of situations

It is common sense that humans react differently according to their situation or the circumstances. They are also more or less susceptible for shopping different products or listening to marketing messages depending on their current situation. We ...

3 Omni-channel Tips for Shop Operators

From multichannel to omnichannel: The future of shopping is everywhere Shopping where and when you want, on every device and in every possible situation. This is the user behavior that will determine the shopping of the future. A few years ago, this ...

Well advised when shopping online - Do it like your stationary colleagues.

Online shopping with personal advice sounds at first like a contradiction. But it brings with it exactly what many consumers have been missing in the digital shopping world up to now. Although every second German now enjoys shopping online more than ...

Operational Intelligence: A Technology That Allows You to Use Big Data Profitably

Big data has been a buzzword for some years now. Companies collect as much data as possible and are now sitting on a huge store of data, often without knowing exactly how they can use it profitably. The technology operational intelligence (OI) ...
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