Soon it will be! This year's MARKETING ANALYTICS SUMMIT, the conference for digital analysts, will take place in Berlin on November 18 and 19. Now with a 17-year conference history, the focus is on the exchange of marketing analyses. In addition to marketers, digital analysts and technology experts also share their expertise in lectures and discussions with participants. ODOSCOPE should not be missing here, of course!

Visit us at booth no. 8 and experience Situationalization LIVE!

With the dawn of the digital age, marketing strategies revolve around one aspect in particular: data. Strategies to collect data, filter data, visualize data, analyze and interpret fill entire bookcases (or eBook readers). We are also in Berlin to present our innovative platform for situationalization at the marketing conference.

We will show you on site how you can use your own data treasures to optimize your customer experience and how you can display content suitable to each user's individual situation.


Would you like to optimize your online shop or are you interested in hidden insights in your historical data? We are happy to answer open questions and exchange ideas with you about the latest trends. So if you are looking for profitable opportunities for your company - whether e-commerce, media company, B2B or B2C, visit us at booth no. 8 and let ODOSCOPE inspire you

THE platform for data-driven optimization!

While the Marketing Analytics Summit describes itself as THE conference for digital analysts, we also offer you THE platform for your data-driven optimization!

With this, users are always shown the content with the highest relevance for their current situation. Our self-learning software makes use of situation data (e.g. day, time, referrer, region, weather, etc.). So you can even create individual content for anonymous users.

In addition, your collected historical data (both anonymous and personal data) can be used to analyze and decide on the individualized arrangement of various elements (e.g. products, articles or services).

We will show you exactly how our disruptive SaaS solution for the optimal personalization of your business works in a live demo at our booth.

You are welcome to make an appointment now:




The annual conference will focus on the latest developments and the most exciting examples of data-driven marketing. In a relaxed atmosphere, the MAS offers the perfect opportunity to network with developers and users. Knowledge and experience for the optimization of data use in marketing are exchanged in numerous keynotes, participant discussions and actions, presentations and workshops.

Experience an exciting program with many insights and see Jim Sterne with his keynote about AI in marketing live on stage! Other experts from marketing, data science and e-commerce will present and discuss the use of digital analytics, customer insights and artificial intelligence in online business. Last but not least, the latest marketing tools, techniques and strategies will be presented that will amaze you.

A tip that pays off: As a partner of MAS, we have a discount on conference passes for you! With the code ODOSCOPE15 you save 15% when buying your tickets! These can simply be booked via the homepage and the discount code can be redeemed there. You're welcome!


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