Sven Verborg

Sven Verborg
Sven Verborg ist ein Digital Native mit langjähriger Marketing und Technologie Expertise insbesondere im B2B Umfeld.  Als interessierter Beobachter der Tech, E-Commerce und Digital-Branche ist er stets top informiert!
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Recent Posts

Data Governance 101: What it is, why it is important and how to achieve it

Data governance should be on top of any C-levels’ agenda, but more often than not it isn’t. In this article we will give you an overview of what data governance is and what it is not. What is data governance, why does it matter so much for ...

The way to a consistent customer experience: Interview with konversionsKRAFT founder

The topic of Customer Experience Optimization (CXO) is often characterized by a competition between decisions that are as fast as possible and as accurate as possible. When does real-time optimization make sense and when does a shop owner benefit ...

10 Data & Analytics Trends that (will) change your business

Data is generated and collected in almost all industries in unimaginable quantities. According to the IDC report, the amount of data worldwide will increase from 33 Zettabyte in 2018 to 175 Zettabyte in 2025. For clarification: 175 Zettabyte = 175 ...

Expert Interviews: Data-driven Customer Experience Insights by Marc Preusche (DEPT)

The following article is an excerpt from an interview with Marc Preusche, which we conducted as part of our work on our white paper on data-driven customer experience optimization. Marc is Managing Director of DEPT DATA & INTELLIGENCE (formerly ...

The 3 highlight topics of DMEXCO 2019

"Trust in you" was the motto of DMEXCO 2019 and therefore trust was the focus of many lectures, panels and discussions with exhibitors. Because trust is not only important in the private sphere, but also in relationships between people and companies.

The Perfect Customer Experience Optimization Team

According to Gartner, up to 200 (!!!) different customer experience indicators are measured and analyzed in large organizations. The measurement of a Customer Experience (CX) is as complex as the CX itself, which basically consists of all ...
Whitepaper CX Optimization

Experience the magic of situationalization at DMEXCO in Cologne

In 2019, the DMEXCO motto will be "Trust in you", which means that trust will be the focus of attention. Trust is not only important in the privacy arena, but also in relationships between people and companies.

Technologies in commerce: 5 innovations that (will) revolutionize commerce

For years there have been technologies in commerce, that have reinvented processes, structures or departments. Between the invention of the cash register in 1879 and the start of online commerce in the late 1990s, countless small and large ...

7 marketing measures with which you frighten away users

Anyone who travels on the Internet will inevitably be confronted with more or less annoying marketing measures and techniques. In this article we have collected the most annoying marketing measures and techniques from the user's perspective so that ...
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