Sabine Lassauer

Sabine Lassauer
Sabine Lassauer war bis 04/2019 bei ODOSCOPE als Content Managerin tätig und hat im Blog zu verschiedenen digitalen Themen geschrieben sowie Case Studies und viele weitere Inhalte verfasst.

Recent Posts

Situation aware recommendations: How asambeauty shines with the next generation of recommendations [Best Practise]

On its online platform asambeauty presents a dream world of over 500 high-quality beauty articles of its own brands. But such a variety of products can also quickly be overwhelming and make it difficult for the user to find the right article. ...

Use the potential: Individually relevant product lists through situationalization

Suppose a user visits your online store for the first time and looks for inspiration. All he knows is that he wants to buy something, but not exactly what yet. He clicks on one of the categories in the menu and ends up in one of the product lists. ...

5 Support trends for smart online retailers: Stop thrilling your customers!

The most important factor for loyalty in e-commerce is good, easy to reach customer service, as countless studies have shown. However, many online retailers take the wrong approach: According to an Adobe study, 80% of them focus on outstanding ...

What's needed for social selling? 5 tips for smooth process design

With 23 million users, Facebook is the most popular social network in Germany. But also other networks like Twitter, Instagram and ok.ru are very popular. Companies can use this to their advantage: Social selling is an effective and increasingly ...

Trends for E-commerce in 2018

The past year went well for online trading. According to the Statista Digital Market Outlook (DMO), every German online shopper spent 1,132 euros on the Internet in 2017. And it goes further upwards. This year, the industry expects average revenues ...

How can I help you? How to offer more personal advice in your online shop

Shopping has meanwhile become a real leisure activity. While people used to only buy something because they really needed it, nowadays many people have great fun shopping. In Germany, even every second online shopper now has more fun than shopping ...
Whitepaper CX Optimization

5 Factors influencing customer behaviour when shopping online

The factors influencing the online shopping behaviour of customers are generally considered to be very mysterious. This also has to do with the fact that an "either-or-customer" does not exist at all. The consumer rather presents himself as a ...

Analysis – Quo Vadis?

Analysis tools have been used in companies since the 1950s. Although public interest in this issue has increased significantly recently, the way data analysis is conducted has not changed much in most companies since then: Classic analysis systems ...

Operational Intelligence: A Technology That Allows You to Use Big Data Profitably

Big data has been a buzzword for some years now. Companies collect as much data as possible and are now sitting on a huge store of data, often without knowing exactly how they can use it profitably. The technology operational intelligence (OI) ...
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