Sabine Lassauer
Recent Posts
On its online platform asambeauty presents a dream world of over 500 high-quality beauty articles of its own brands. But such a variety of products can also quickly be overwhelming and make it difficult for the user to find the right article. ...
The most important factor for loyalty in e-commerce is good, easy to reach customer service, as countless studies have shown. However, many online retailers take the wrong approach: According to an Adobe study, 80% of them focus on outstanding ...
With 23 million users, Facebook is the most popular social network in Germany. But also other networks like Twitter, Instagram and ok.ru are very popular. Companies can use this to their advantage: Social selling is an effective and increasingly ...
The factors influencing the online shopping behaviour of customers are generally considered to be very mysterious. This also has to do with the fact that an "either-or-customer" does not exist at all. The consumer rather presents himself as a ...
Analysis tools have been used in companies since the 1950s. Although public interest in this issue has increased significantly recently, the way data analysis is conducted has not changed much in most companies since then: Classic analysis systems ...
Big data has been a buzzword for some years now. Companies collect as much data as possible and are now sitting on a huge store of data, often without knowing exactly how they can use it profitably. The technology operational intelligence (OI) ...
Being a retailer In the „Age of Customer“, how do you manage to stick out of the mass and outshine even the big players in e-commerce? The key to success for your online shop is no longer just a matter of excellent usability, but primarily customer ...
Being a retailer In the „Age of Customer“, how do you manage to stick out of the mass and outshine even the big players in e-commerce? The key to success for your online shop is no longer just a matter of excellent usability, but primarily customer ...
