Milena Remus

Milena Remus
Milena Remus entspringt der Generation Y und ist ein Millennial wie er im Buche steht. Schon in ihrem Medien- und Kommunikationsstudium an der Uni Köln hat sie ihr Interesse für Online-Marketing und Digitalisierungsprozesse entdeckt. Das verfolgt sie nun mit spannendem Content zu Online-Themen bei ODOSCOPE weiter.
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Recent Posts

Time for a level up! Top 4 Gamification factors for your e-commerce marketing

In video games and game apps, users receive rewards when they defeat end bosses, log in daily or level up. This motivates them to continue playing each time they visit. This principle is also successfully applied in e-commerce, where entertaining ...

Conversational Commerce innovates shopping experience - 5 steps to the perfect strategy

Voice and messaging applications developed on the basis of artificial intelligence (AI) enable consumers to chat with companies, ask questions, obtain personalized advice and recommendations or make purchases at any time and from any location. The ...

Data-driven versus rule-based - 5 success tips for the optimal automation strategy

The entire working world is changing and is already showing the effects of advancing automation in all areas. Opinions differ as to whether euphoria or caution is appropriate in view of the consequences of this restructuring. While a new OECD study ...

5 Trends for e-commerce in 2020

The new decade is about to start and will bring with it numerous digital innovations and fresh e-commerce trends. In particular, online traders and marketers should not oversleep, but should have them on screen in good time - in two senses of the ...

Black Friday fever: Online customers want more than just bargains

When the starting point of the Christmas business is debated, then Black Friday is certainly a hot candidate for it. 99% of all consumers in Germany are familiar with the shopping event, which is known for its extremely favourable offers. The annual ...

ODOSCOPE in Berlin: Full speed ahead for MARKETING ANALYTICS SUMMIT!

Soon it will be! This year's MARKETING ANALYTICS SUMMIT, the conference for digital analysts, will take place in Berlin on November 18 and 19. Now with a 17-year conference history, the focus is on the exchange of marketing analyses. In addition to ...

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