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In video games and game apps, users receive rewards when they defeat end bosses, log in daily or level up. This motivates them to continue playing each time they visit. This principle is also successfully applied in e-commerce, where entertaining ...

Voice and messaging applications developed on the basis of artificial intelligence (AI) enable consumers to chat with companies, ask questions, obtain personalized advice and recommendations or make purchases at any time and from any location. The ...

The entire working world is changing and is already showing the effects of advancing automation in all areas. Opinions differ as to whether euphoria or caution is appropriate in view of the consequences of this restructuring. While a new OECD study ...

Data governance should be on top of any C-levels’ agenda, but more often than not it isn’t. In this article we will give you an overview of what data governance is and what it is not. What is data governance, why does it matter so much for ...

The topic of Customer Experience Optimization (CXO) is often characterized by a competition between decisions that are as fast as possible and as accurate as possible. When does real-time optimization make sense and when does a shop owner benefit ...

Collecting data: A trend that is almost as common in the digital age as the collection of ink cartridge beads in the 1990s. The result of the general enthusiasm for collecting data in e-business are huge mountains of data, which accompany many ...

The new decade is about to start and will bring with it numerous digital innovations and fresh e-commerce trends. In particular, online traders and marketers should not oversleep, but should have them on screen in good time - in two senses of the ...

The eleventh edition of the Web Summit brought great speakers and necessary discussions for the future of technological innovations. It was a step back to an overall look at how great we are dealing with our latest creations. Would data protection ...

When the starting point of the Christmas business is debated, then Black Friday is certainly a hot candidate for it. 99% of all consumers in Germany are familiar with the shopping event, which is known for its extremely favourable offers. The annual ...