Time for a level up! Top 4 Gamification factors for your e-commerce marketing

In video games and game apps, users receive rewards when they defeat end bosses, log in daily or level up. This motivates them to continue playing each time they visit. This principle is also successfully applied in e-commerce, where entertaining ...

The Power of First Party Data

The digital marketing space is using many different data sources for website optimization, effective advertising, retargeting users who abandoned a cart, for onsite and offsite personalization efforts, and many more.

Conversational Commerce innovates shopping experience - 5 steps to the perfect strategy

Voice and messaging applications developed on the basis of artificial intelligence (AI) enable consumers to chat with companies, ask questions, obtain personalized advice and recommendations or make purchases at any time and from any location. The ...

Revolutionize your shopping experience with ODOSCOPE at INTERNET WORLD 2020

INTERNET WORLD EXPO is entering the next round with a completely revised concept. Of course ODOSCOPE must not be missing at Germany's most important e-commerce fair. Visit us on 10th/11th March 2020 and see our CEO and founder Dr.-Ing. Ralph ...

Data-driven versus rule-based - 5 success tips for the optimal automation strategy

The entire working world is changing and is already showing the effects of advancing automation in all areas. Opinions differ as to whether euphoria or caution is appropriate in view of the consequences of this restructuring. While a new OECD study ...

Data Governance 101: What it is, why it is important and how to achieve it

Data governance should be on top of any C-levels’ agenda, but more often than not it isn’t. In this article we will give you an overview of what data governance is and what it is not. What is data governance, why does it matter so much for ...
Whitepaper CX Optimization

The way to a consistent customer experience: Interview with konversionsKRAFT founder

The topic of Customer Experience Optimization (CXO) is often characterized by a competition between decisions that are as fast as possible and as accurate as possible. When does real-time optimization make sense and when does a shop owner benefit ...

Use your data treasure cleverly: This is how you turn Big Data into Smart Data!

Collecting data: A trend that is almost as common in the digital age as the collection of ink cartridge beads in the 1990s. The result of the general enthusiasm for collecting data in e-business are huge mountains of data, which accompany many ...

5 Trends for e-commerce in 2020

The new decade is about to start and will bring with it numerous digital innovations and fresh e-commerce trends. In particular, online traders and marketers should not oversleep, but should have them on screen in good time - in two senses of the ...
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