RECO, AI or ML: This is the artificial intelligence of Amazon & Co

Online-shops are operating in an environment that has changed rapidly over the last 10 years. Small companies in the online trade are already throwing buzzwords like "Machine Learning", "Artificial Intelligence" or "Recommendations" around. An ...

7 marketing measures with which you frighten away users

Anyone who travels on the Internet will inevitably be confronted with more or less annoying marketing measures and techniques. In this article we have collected the most annoying marketing measures and techniques from the user's perspective so that ...

Dilemma of personalization: 20% is not enough

Personalization is currently one of the hottest buzzwords in e-business. German e-business media produces lurid headlines such as "Without personalization no brand loyalty" or "Consumers expect personalization" - but is that really the case?

GDPR meets E-Commerce: This is the solution for the GDPR dilemma

Last year on May 25, 2018, the time had come: The new General Data Protection Regulation (GDPR) was introduced and has turned e-commerce upside down ever since. Collecting customer data and using personal data to optimize the customer experience? ...

More sales and customer loyalty? Consider shopping situations

E-commerce sales are growing continously since years. The most recent figures from bevh for 2018 confirm this: they show an increase of 11.4 % to 65.10 billion euros in revenue. This means that about every eighth euro is already spent online in ...

Situation aware recommendations: How asambeauty shines with the next generation of recommendations [Best Practise]

On its online platform asambeauty presents a dream world of over 500 high-quality beauty articles of its own brands. But such a variety of products can also quickly be overwhelming and make it difficult for the user to find the right article. ...

How to stop the optimization of your conversion rate - 5 negative examples

Conversion optimization is on everyone's mind and is considered by many online marketers to be the holy grail of revenue growth. The list of different methods, possibilities and approaches that promise an improved conversion rate is long - and more ...

On the trail of personalization: A survey on the good old Aunt Emma principle

Aunt Emma reloaded in German online shops? Personalization is much more than just one of the buzzwords in the e-commerce year 2018. It is THE must-have for online shops that want to shine in front of their customers with an excellent shop. The study ...

Use the potential: Individually relevant product lists through situationalization

Suppose a user visits your online store for the first time and looks for inspiration. All he knows is that he wants to buy something, but not exactly what yet. He clicks on one of the categories in the menu and ends up in one of the product lists. ...
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