odoscope rocks Stanford with Situationalization

Our CEO Ralph Hünermann had the amazing opportunity to present our unique approach of Situationalization in the tech hotspot Silicon Valley, California. The presentation was delivered on the 8/8/2018 to a selected group of high level executives of ...

Situationalization: the power of situations

It is common sense that humans react differently according to their situation or the circumstances. They are also more or less susceptible for shopping different products or listening to marketing messages depending on their current situation. We ...

Product lists made relevant

How to automatically redecorate your online storefront for every potential customer Are you satisfied with a 50% error rate? Especially online retailers would immediately deny this question: In order to be able to enforce the strong competition, ...

Operational Intelligence: A Technology That Allows You to Use Big Data Profitably

Big data has been a buzzword for some years now. Companies collect as much data as possible and are now sitting on a huge store of data, often without knowing exactly how they can use it profitably. The technology operational intelligence (OI) ...

The best online shop of all times: This is Me-Commerce

Being a retailer In the „Age of Customer“, how do you manage to stick out of the mass and outshine even the big players in e-commerce? The key to success for your online shop is no longer just a matter of excellent usability, but primarily customer ...

The best online shop of all times: Create emotions

Being a retailer In the „Age of Customer“, how do you manage to stick out of the mass and outshine even the big players in e-commerce? The key to success for your online shop is no longer just a matter of excellent usability, but primarily customer ...

The best online shop of all times: Customer is king

Being a retailer In the„Age of Customer“, how do you manage to stick out of the mass and outshine even the big players in e-commerce? The key to success for your online shop is no longer just a matter of excellent usability, but primarily customer ...

The best online shop of all times: Customers want to feel good

Being a retailer in the„Age of Customer“, how do you manage to stick out of the mass and outshine even the big players in e-commerce? The key to success for your online shop is no longer just a matter of excellent usability, but primarily customer ...

Operational Business Intelligence: 4 Reasons why you need it for your Online Shop

How to exceed the high expectations of today’s customers with the next generation of business intelligence Do you know how to profitably handle the challenges of today’s fast-changing, data-driven economy? Its ever-growing amount of data from a ...
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